Why bring Amazon buyer messages into a shared inbox
Amazon expects sellers to answer buyers within 24 hours. When those messages sit in a Seller Central tab that only one person checks, they are easy to miss. Bringing them into the shared inbox puts them next to every other customer question, with an owner and saved replies.
How Amazon buyer messages works in Frosvo
Built on the email channel
Buyer messages arrive in a Frosvo email inbox for an address you own, such as amazon@yourshop.com.
Approved sender
Add that address as an approved sender in Seller Central so your replies reach buyers.
Replies through Amazon
Answers go to the buyer's @marketplace.amazon.com relay address and appear in their Amazon messages.
Connect Amazon buyer messages in a few steps
In the desk: Channels → add Email. Credentials are stored encrypted and never shown again in full.
- Set up an Email inbox under Channels for an address you own (for example amazon@yourshop.com).
- In Seller Central → Settings → Notification Preferences → Messaging, add that address to Buyer Messages.
- In Seller Central → Settings → User Permissions, add the address as an approved sender, so replies from it reach buyers.
- Write back to a buyer from Frosvo — the reply goes to their @marketplace.amazon.com relay address.
Replies on this channel can be up to 8,000 characters.
One inbox for every conversation
Amazon buyer messages is one of 13 channels that share the same inbox as your website chat. Website visitors can be answered first by the AI assistant, which hands over to your team with the reason. Messages from Amazon buyer messages go straight to the team, who work them with assignment, private notes and saved replies in the shared inbox, and see every earlier conversation on the contact’s profile.
Questions about Amazon buyer messages
Does Frosvo use Amazon's Selling Partner API?
No. It uses Amazon's email relay, which Seller Central provides for buyer messaging.
Can I answer buyers in several Amazon marketplaces?
Yes, as long as each marketplace sends buyer messages to the address connected in Frosvo.
Are Amazon's messaging rules applied?
Amazon's own buyer-seller messaging rules still apply to what you send. Frosvo delivers your reply through Amazon's relay.