Campaigns let you tell customers about news, offers and changes, without a separate email tool.
Before you send
- You need a plan with campaigns (Essentials and above).
- Email must be working for the website. For the best delivery, send from your own address and set up SPF, DKIM and DMARC.
- Frosvo asks for your postal address before the first campaign.
- Only email people who agreed to hear from you.
Create a campaign
- Open Campaigns in the desk and choose New campaign.
- Give it a Name (only your team sees it).
- Choose the From website, write the Subject and the Message. Use the "Fill in per person" fields to personalise.
- Choose the audience: a segment, or everyone who agreed to marketing.
- Click Send me a test and read it in your own inbox.
- Click Save draft to finish later, Schedule to pick a Send at time, or Send now.
After it goes out
The campaign page shows how many people it reached and who opened and clicked, and lists failures. Bounces and unsubscribes are suppressed automatically, so you do not email them again. Use Add to the list to add addresses of people who asked to be included.
Good habits
- Write for one person and one action.
- Keep segments precise: see contacts and segments.
- Send tests to a real inbox and look at it on a phone.
- Honour unsubscribes and data requests, as explained in your data.
If sends fail, open Settings → Operations to see queue health and the Problems page.
Common questions
Why did fewer people receive it than I expected? Contacts who did not agree to marketing, unsubscribed, or bounced earlier are left out automatically.
Can I send from another address? Choose the website in From; its email settings decide the sender. See sending from your own address.